HELLO, I'M
Jenice Bastidas
Integrated Marketing Professional
About
MY BACKGROUND
Experienced Integrated Marketing professional with over 7 years of experience across a variety of industries, including hospitality, QSR, and consumer goods. Proven track record of leading teams, surpassing campaign KPIs, and securing top-tier media placements. Proficient in developing strategic plans for different PR verticals with experience in creative development and project management. Strong communicator and dedicated professional committed to driving impactful initiatives that enhance brand visibility and achieve business objectives. Open to a variety of new roles where my skill set can thrive and further develop! Browse my site to see all that I have to offer!
Experience
WHERE I’VE WORKED
March 2024 – Present
Subway, Marketing Strategy & Execution Manager
November 2021 – February 2024
BODEN, PR Manager/Senior PR Manager
March 2023 – April 2023
Miami Marlins, PR Director
January 2021 – November 2021
BODEN, Senior PR Associate
October 2019 – December 2020
BODEN, PR Associate
April 2019 – October 2019
Carma Connected, Junior Account Executive
May 2018 – March 2019
Diamond Public Relations, Account Associate
May 2017 – May 2018
Diamond Public Relations, Account Assistant
February 2017 – March 2017
Thr33fold, Junior PR Account Executive
May 2016 – August 2016
Kidd Group, Public Relations Intern
May 2016 – August 2016
Florida State University College of Fine Arts, Digital Marketing Intern
*Additional information on experience available upon request.
Certifications
WHAT I CONTINUE TO LEARN
2023
Google Digital Marketing & E-commerce Specialization
Coursera
Education
WHAT I’VE LEARNED
2014–2016
Florida State University – Tallahassee, FL; Class of 2016
Bachelor of Arts; Professional Communication
Florida Bright Futures Academic Scholarship (Recipient)
Dean's List Award
GPA: 3.69/4.0
2012–2014
Miami Dade College – Miami, FL; Class of 2014
Associate in Arts; Communications/Journalism
Florida Bright Futures Academic Scholarship (Recipient)
Dean's List Award
GPA: 3.96/4.0
Skills
WHAT I CAN OFFER
Cross-functional Communication
Data-Driven Strategic Planning
Basic Adobe Photoshop, InDesign, Illustrator
GIMP, Canva
Instagram, LinkedIn, Facebook, Twitter, Hootsuite, OnlyPult, Buffer, Traackr
WordPress, CMS, basic HTML
Email marketing with MailChimp
Cision / Meltwater / Muckrack / PRIME
English / Spanish Fluency
Influencer Management
Media Strategy
Project Management
Basic Sports Marketing/Partnership support